What is the Excedrin® Migraine Simulator?

More on this innovative augmented reality technology.

Migraines affect 36 million people in the U.S.(1) But even with the number of sufferers out there, migraines are still widely misunderstood — largely because those who don’t experience the condition can’t fully understand it.

That’s why Excedrin® has created the world’s first migraine simulator. Using one of the latest augmented reality platforms the migraine simulator is able to create an immersive experience that replicates common migraine symptoms, such as sensitivity to light and sound, disorientation, and aura (visual disturbances, sometimes manifesting as spots or jagged edges).

This technological innovation makes it possible for non-sufferers to see what a migraine is really like for the first time.

For The Migraine Experience, Excedrin® worked with migraine sufferers and offered them the chance to nominate a friend, colleague or family member to experience their migraine.

Because every migraine is personal, Excedrin® collaborated with each sufferer to mirror exactly what she usually goes through. An augmented reality specialist programmed the simulator to replicate each sufferer’s individual migraine symptoms, whether they were sensitivity to light or aura (or both).

Excedrin® then asked the non-sufferers to take on a regular day with a migraine.

Thanks to the power of the technology, the non-sufferers were able to see what the migraine sufferer actually goes through — leading to some amazing moments. Across the board, non-sufferers reacted with feelings of shock and surprise (“I can’t believe you function like that!”), quickly turning to true empathy (“I’m so sorry you go through this.” “I’ll never doubt you again.”)

See the videos for yourself at Excedrin.com. Like what you see? Share to raise awareness about migraines.

Show References

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1. Migraine Research Foundation, “About Migraine.” Last accessed February 26, 2016.


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